In the first year that CES is permitting sex tech companies to show their products, one company went a step further by hosting workshops where small groups could build those products themselves.

Electrical and mechanical engineers for Crave guided visitors on how to assemble the motor, circuit board, battery and silicone for their flagship Duet vibrator.

From a hardware perspective, the technology is no different from other health and wellness products displayed at the four-day trade show. And for Crave co-founder and designer Ti Chang, products that focus on women’s sexual health and wellness deserve equal representation on the showroom floor.

“I think CES is a show for technology that furthers humanity and improves people’s lives,” said Chang, co-founder and designer of Crave. “Women are 50 percent of the population, and products for us are just as important as products for men.”

The San Francisco-based company arrived at the trade show with a 1961 Airstream outfitted with neon, product displays and a counter for the Build-A-Vibe workshops. Above the Airstream hung a manifesto that summed up the brand’s mission statement: Own your pleasure.

“I truly believe that when people own their pleasure, they live more fulfilled and happy lives,” Chang said. “And so for me, it’s just being able to create these products that support them to do that.”