CES organizers have been coy about the future of their relationship with a new crop of companies selling sex positivity and sexual wellness.

Despite being one of the biggest tech conferences of the year, CES rarely actually feels like the center for game-changing visions of the future anymore. From smart homes to robots, it's mostly a lot of incremental improvements overblown to sound like tremendous progress.

Except, that is, for this year's new sex tech category.

After last year's major controversy when CES banned and revoked the Innovation Award in Robotics given to Lora DiCarlo's women's pleasure device, the Consumer Technology Association (CTA), the bigwigs behind CES, officially agreed to allow sex tech onto the show floor (and only on a trial basis).

Sex tech companies didn't disappoint, either, announcing their long-awaited arrival into mainstream tech with fanfare.