From high-tech vibrators to smart breast pumps, these female-focused products are innovating women’s healthcare.

Fem tech, also known as female-based health technology, is flourishing. For the first time, innovative products targeting women’s sexual health were on display at CES, the world’s largest trade show for consumer electronics.

Just a few months ago, the Consumer Technology Association (CTA) announced a change in CES policies that marked a shift toward gender equity in this year’s show — the inclusion of sex-tech products on a one-year trial basis in the health and wellness category.

The Sex Toy That Started It All

The policy change resulted from a 2019 debacle involving a high-tech pleasure device. CES rescinded the innovation award it had bestowed on the start-up company Lora DiCarlo’s high-tech personal massager.

The award was eventually reinstated, but not before the controversy stirred a healthy debate about the role of sexual pleasure and orgasm in women’s well-being.

Meet the Women and the Products Enabling Sexual Self-Care

The Beginning of the End for an Industry’s Double Standards?

“One of the reasons for the backlash last year was that so many people were used to seeing male sexual products on the floor,” says Ti Chang, the cofounder of Crave, a San Francisco–based company that makes wearable vibrators, which was allowed to set up a booth at this year’s show for the first time.

“The definition of women’s health and wellness is expanding, and it should include physical health, mental health, emotional health, and sexual health,” says Chang.

It was clear at this year’s convention that many agreed. Here are the top female-health gadgets that took center stage at CES for driving the evolution of pleasure, health, and sex tech.