Las Vegas (CNN Business)At one of the world's biggest tech trade shows, where companies come to talk up oversized televisions and curious concept cars, two engineers walked attendees through a build-your-own vibrator workshop.

Crave, the sex tech company behind the exhibit at this year's CES, offers a variety of vibrators aimed at women, including one that doubles as an Instagrammable necklace. At the expo in Las Vegas, the company launched a gold vibrator ring.

"It's jewelry. Customers wear it to places where they're starting conversations with their lovers or friends," Ti Chang, Crave cofounder and VP of design, told CNN Business. "Women's pleasure has been stigmatized for so long," she added. Chang hopes the workshops and the wearable nature of her products will help people feel more comfortable discussing sexuality.