For a conference located in the heart of America’s sin city, Las Vegas, the CES gadget show has had an oddly puritanical attitude towards sex tech.
For the past few years it was possible to find the odd sexual aid aimed at men toward the back of the health and fitness halls, but it wasn’t until last year that the category established itself at CES.
In 2019, Lora DiCarlo dared to exhibit a prototype sex toy designed for female sexual pleasure, without the requisite pretence of health and fitness, and it garnered an Innovation Award for the tiny robotics inside.
A few days later the CTA — the company behind CES — revoked the award, stating it was against the rules because the product was "immoral, obscene, indecent, profane or not in keeping with CTA's image".
Following a massive backlash the award was later reinstated, and in 2020 CES officially opened its door to sex tech for the first time.
And while there were just a few sex tech booths at the show last week, all of which were relegated to the very back of a side hall, the category displayed some of the most innovative thinking on the whole show floor.
By far the most entertaining booth at CES was Crave. Below a ceiling-high banner demanding attendees embrace their sexual pleasure was a small combi-van with a build-your-own-vibrator experience.
The company was founded by industrial designer Ti Chang. Crave’s best selling product is the Vesper, which Chang describes as a really strong clitoral vibrator that you can also wear out as a necklace.
"You may be wondering, 'Why would anyone want to wear a vibrator out?'," says Chang.
MysteryVibe co-founder Soumyadip Rakshit.CREDIT:PETER WELLS
"But the magic of this product is that women are wearing this out, and they’re instagramming the crap out of it, and it’s great so many women are embracing their pleasure, owning it. They're telling us they feel empowered, but also these products are enabling them to start conversations with their friends and their lovers that they otherwise would not have had.
"I feel shame has always been part of the sex toy experience, because of the looks, because of the size. Oftentimes people feel like right after they use their toys to have to hide it, they have to stash it somewhere.
And I think that is a horrible user experience. We just don't think there's any room for shame or embarrassment in the experience of pleasure.”