New retailer ILOH empowers us to take control of our sexual wellbeing through intelligently designed products

New London-based digital retailer ILOH is on a mission to destigmatize female pleasure with its edit of intimate wellness products.

‘It’s about feeling confident and shame free using products that not only feel right but look great,’ says founder Jemma Sawyer, who set up the company in 2020, to provide an online platform that is fun, safe, and guiltless. An entrepreneur with years of experience in fashion and communications, Sawyer set out to explore the intersection of femtech and female design.

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