LAS VEGAS — Health and wellness technology has long been a theme at CES. But there’s one notable addition this year: sex tech companies are allowed on the show floor for the first time ever.

The inclusion of high-tech vibrators, lube dispensers, and related products at the world’s largest tech show comes after controversy in 2019. CES organizers last year revoked an innovation award for Osé, a robotic massager developed in partnership with Oregon State University.

Backlash ensued as Lora DiCarlo, the Bend, Ore.-based startup behind Osé, protested the decision. Not only was the award reinstated, but the discussions led CES to include sex tech companies among thousands of other exhibitors this year on a trial basis.