When it comes to sex toys, the days of the bright pink, phallic, vibrating object as the dominant choice in the market are over. Fortunately, the days of going to a seedy-looking sex shop to buy one of those adult toys and feeling guilty about it are also pretty much done.

"It’s important to have thoughtful well-designed products that are designed for women. The vast majority of what we’ve seen was designed by men at women [...]. They just didn’t really fully embrace the user of these products," says Ti Chang over a Zoom video chat. Chang is co-founder and VP of Design at the sex tech company Crave, which was founded in 2010 after the industrial designer Chang had already launched a line of sex jewelry called INCOQNITO in 2008.

Crave products are sold through the company’s website but also at mainstream retailers like Nordstrom, where they’re available in-store and online.