For decades, sex toys have been designed to shock and titilate consumers, often mimicking male sex organs and coated in cheap, shiny black vinyl. Only in recent years have toys been created with a sophisticated woman in mind, and Ti Chang was just the designer to bring forth a new class of pleasure products. “I approach our products from the point of view of a woman and that of a trained industrial designer,” shares Chang, the founder of Crave. “This means I care deeply about the experience of a product, physically and emotionally, for a user. How does a woman feel when she sees the product? Does she feel excited or delighted because it’s beautiful? Or does she have to hide the toy in an underwear drawer in fear of someone seeing it?”